We exclude Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) from our body wash because these harsh surfactants can disrupt the skin’s natural barrier by stripping away essential oils, potentially leading to dryness and irritation.

We exclude Diethanolamine (DEA) and Ethylenediaminetetraacetic Acid (EDTA) from our body wash, as these synthetic additives can be harsh on sensitive skin and are linked to potential health and environmental concerns.

We exclude parabens, such as Methylparaben, Propylparaben, and Butylparaben, due to concerns over their potential to disrupt hormone function and their possible link to long-term health and environmental effects.

We exclude phthalates, such as Diethyl Phthalate (DEP), due to their potential role as endocrine disruptors and concerns about their impact on human health and the environment. We also ensure our fragrances are Phthalate-Free.

We exclude Polyethylene Glycols (PEGs), such as PEG-40 Hydrogenated Castor Oil, due to concerns about potential contamination with harmful byproducts like ethylene oxide and 1,4-dioxane, which may pose health and environmental risks.

We exclude silicones, such as Dimethicone and Cyclopentasiloxane, as they can create a buildup on the skin, potentially clog pores, and raise concerns about long-term environmental persistence.

We exclude petrochemicals, such as Mineral Oil and Petrolatum, due to their potential to clog pores and their origin from non-renewable resources, raising concerns about both skin compatibility and environmental sustainability.

We exclude palm oil and its derivatives due to the environmental impact of unsustainable palm cultivation, including deforestation, habitat loss, and threats to biodiversity.

We exclude animal-derived ingredients for all of our formulations to ensure our products are cruelty-free and vegan-friendly.

We exclude artificial colors (synthetic dyes) to avoid potential skin irritation and allergic reactions, opting instead for a natural golden hue derived from Annatto, a plant-based pigment known for its safe and gentle properties.

We include phenoxyethanol as a gentle and effective preservative at concentrations under 1%, ensuring product safety by preventing microbial growth while maintaining skin compatibility, in full alignment with global best-in-clean standards.

We include fragrance at concentrations under 1% to provide an elevated sensory experience while minimising the risk of irritation, fully complying with global best-in-clean standards for safe and gentle formulations.